Andrea Tolu - B2B content marketing writerTranslating complexity into clear and engaging marketing content
As a marketing manager who needs to adapt during unpredictable times, the last thing you need is a freelance writer who doesn’t know your industry and requires constant handholding.
Indeed, what you’re looking for is to free up internal resources, not the other way around.
Finding a writer with the right experience can be challenging, though.
If that sounds like you, you’ve come to the right place.
I work with B2B businesses in tech, food and hospitality to create marketing materials that generate leads and increase authority.
When you work with me you get an experienced writer with a genuine passion for the complexity of your industry and the skills to translate it into clear and effective marketing content.
A diverse background
Before becoming a freelancer, I worked for nine years in Operations for an IT multinational, with a four-year break as a foreign language teacher. Going from the cubicle to the classroom and back again during thirteen years taught me the first rule of communication: know your audience and adapt to them, whether it’s language students or business executives.
What this means for you
Thanks to my experience communicating with different groups of people, I can adapt to your prospects, using the appropriate style and tone, and breaking down complex ideas into clear and well-structured marketing materials they will read, enjoy and learn from.
A global professional
As a proud member of the Erasmus generation, for most of my adult life I’ve lived and worked in multilingual and multicultural environments in four different countries.
What this means for you
The food system is global and so is your audience. Thanks to my international experience, I’m well-positioned to communicate with your prospects, even when English is not their first language.
As a B2B writer, I started in the food industry and then gained experience in adjacent but different sectors such as tech, life sciences, restaurant and hospitality.
What this means for you
Your product or service doesn’t exist in isolation: it’s part of the wider food supply chain and your prospects will want to know where it fits in the bigger picture. With my well-rounded writing experience I can build a better business case for it.
Clients and testimonials
"Andrea has proved to be extremely reliable, professional in his approach and an exceptional researcher. I would thoroughly recommend his writing services, particularly if you require content aimed at the food technology industry."
Andrea was incredibly accessible and communicative – you’d never know we were operating in different time zones. He took the time to understand our needs and concerns and craft content to fit our market.
He asked the key questions we needed to put together engaging press releases that could generate inbound press coverage and improve our positioning on the web. We definitely saw increased press response following our work with him.
I would definitely recommend him to any company in the food tech space looking to improve their PR or content strategy. He is a great person to work with and you always feel like you’re his priority, regardless of how big or small the project might be.
We engaged with Andrea for a pretty massive project and were held back on our end for a number of reasons. Andrea jumped right in and wrote commandingly as if he had been in the space for years. He was able to make up for the time delays and provide work to us that required very limited revisions. The final project was pretty incredible.
It was a pleasure working with him. His passion for the industry was clear from the get go and it carried through in the quality of his work. I would absolutely recommend his services to anyone.
We have been delighted with the standard of Andrea’s work this year. He’s super reliable and diligent, always meets the brief and hits deadlines – and he writes really well.
Couldn’t ask for more! It’s great we’ve got such a safe pair of hands for the Foodservice Consultant and Aliworld magazines.
At the beginning I wasn’t sure how well Andrea would know the ingredient market. The business we are in is quite complex and, to be honest, it’s not easy to find someone who’s an expert in this area.
On the contrary, Andrea showed a good understanding of the brief and delivered well-written articles with supporting figures and trends, and was able to inject the type of light humour we were looking for for our audience. Additionally, he turned out to be approachable, easy to work with and reactive with follow-ups.
I would definitely recommend him for any other B2B writing in our sector.
Andrea’s grasp of the technical language involved in the food technology industry has been a real asset to our content generation team. Having a writer on call that both understands the nature of the product and the associated industry, and communicates the intended message in a clear and understandable way makes the whole process more manageable on our side.
Andrea has proved to be extremely reliable, professional in his approach and an exceptional researcher. I would thoroughly recommend his writing services, particularly if you require content aimed at the food technology industry. You’d be hard-pressed to find a better, more knowledgeable writer.
It was always a pleasure having Andrea as a contributing editor for rapidmicrobiology.com. He's very professional and produces some great content. I'm looking forward to working with him again in the future.
As an entrepreneur, it was difficult for me to be the technician, the manager and the strategist. I had a firm idea of what I wanted to say, yet I struggled to put it into words without diluting the message. Not only did Andrea help me extract the essence of my business and its value proposition, he also communicated it in a meaningful way to the target audience. Working with Andrea has been a positive experience, his approach to business is flexible and open-minded while adhering to tight deadlines. I am looking forward to working with Andrea in the near and long-term future.
If you would like to discuss your next content project, send me an email or connect with me on LinkedIn and let’s schedule a convenient time to talk.